E-newsletters have the highest ROI of all marketing media. They are a great, non-invasive way to keep in touch with different groups. Here are a few tips:
- Keep separate excel sheets on clients, prospects, business peers. All you need is first name, last name and email address
- Have their approval to have emails sent to them
- Create a layout that has the same look and feel as your other marketing material
- Send tailored e-newsletters to each group
- Keep the newsletters informative. Follow the 80/20 rule, educating 80%, selling only 20%
- Upsell existing clients
- Send them monthly. If time constrained, send them at least quarterly.
- Put links on the newsletter to your website and social media
- Archive them on your website
- We are Constant Contact Business Partners. They provide statistics on who opened the newsletter, who did not, who has opted out (that is ok, saves you time), what email addresses are not good, etc., etc.
If you need help, go to our contact page and request a conference call. http://www.likingmarketing.com/Contact.html We would love to hear from you!
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